The show was a chatty affair with announcer Cy Mack talking to the singers, special guests, and the weekly war hero. A narrative, read by Lorne Greene, set the scene to introduce a guest who had seldom, if ever, been on radio before. Because of censorship, the supposed ad-libs were written beforehand. One interview was with a manufacturer of a submarine detecting device whose employees didn't actually know what they were making. The commercials sold Klim, and ended with the motto: "If it's Borden's, it's got to be good."